User Research for Product Management

  • It helps in understanding user’s requirement and focusing on it in order to improve user experience
  • It helps team prioritise task by focusing on things which will improve product’s performance and it’s value
  • It helps in focusing on features which are more valuable and helps in avoiding unnecessary development
  • By helping in determining needs and requirement of user
  • By helping in determining whether the hypothesis considered for particular feature or product is correct or not
  • By helping in determining improvements and changes needs in existing feature or product as well as about new features
  • It helps PMs to empathise with their users , their demands, their wants.
  • It helps in making better and smart decisions regarding product or feature by taking into consideration insights from user research and putting it into the product roadmap.
  • It helps in understanding the necessary changes required in existing product or new launches
  • It helps in understanding user’s voices, their wants, their needs, how they are feeling about product which helps in improving product and user experience. Through user research we get valuable feedback from users which can be considered for further improvements in the product.
  • User Interviews : Taking interviews of potential users by asking them relevant questions regarding product and understanding their thoughts and feelings about product.
  • Usability testing: By asking user to user product and observing them how they use a product and what they think about it
  • A/B testing: It’s a kind of experiment where we show two or more variants of design in order to understand which one works better.

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